There are four realistic ways to get help winning government contracts, and they suit different situations. You can do it yourself using the free official guidance. You can use an APEX Accelerator, which is free and government-funded. You can pay a registration service to file the paperwork. Or you can hire a consultant who does the work alongside you and stays through the bid. This page explains honestly what each is good and bad at.
Option one: do it yourself
Registration on SAM.gov and Cal eProcure is free, and both publish instructions. Plenty of businesses complete their own registrations successfully.
- Best for: straightforward entities with clean documentation, a person who has time, and no immediate deadline.
- Where it goes wrong: entity validation mismatches, choosing the wrong size category, and commodity codes picked carelessly so no opportunities ever arrive.
- Real cost: free in money, typically several days in time, and longer if an application is returned.
Option two: an APEX Accelerator
APEX Accelerators, formerly known as PTACs, are funded through the Department of Defense and provide free counselling to small businesses pursuing government contracts. There are several across California. If you have not spoken to yours, you should.
- Best for: learning the landscape, understanding whether government work suits your business, and getting a second opinion at no cost.
- Where it falls short: counsellors advise rather than do. They will explain what a capability statement needs; they will not write yours. Capacity is limited and waiting times vary.
- Real cost: free. Genuinely.
We recommend APEX Accelerators without reservation. If free advice is what you need, take it. The gap they leave is execution, and that is a different problem from information.
Option three: a registration service
A number of national firms will file your SAM.gov registration for a fee. Some are reputable. Some charge several hundred dollars for a free process and imply a government affiliation they do not have.
- Best for: a single transactional registration when you want it off your desk.
- Where it falls short: the relationship ends at submission. Nobody helps when a certification is returned, nobody tracks your renewal, and nobody helps you bid.
- Real cost: varies widely. Before paying, know that SAM.gov registration and California SB certification are both free to file yourself.
One test worth applying: ask whether the fee is for filing a form or for the judgement about what to file. A firm that cannot explain the difference is selling you the former at the price of the latter.
Option four: a consultant who implements
This is what GERC does, and we will describe it plainly rather than generously. We complete the registrations, assemble the certification documentation, structure your commodity codes, write the capability statement, prepare the bids, and track renewal dates so nothing lapses.
- Best for: firms with a real deadline, a complicated entity, a returned application, or an intention to bid rather than simply be listed.
- Where it falls short: it costs money, and if your situation is simple and you have time, options one and two will get you there.
- Real cost: depends on scope. We will tell you honestly if you do not need us.
How to choose
- No deadline, simple entity, time available. Do it yourself, and call your APEX Accelerator when you get stuck.
- Unsure whether government work suits you. APEX Accelerator first. Spend nothing until you know.
- Application already returned, or an entity validation failure you cannot resolve. This is where self-service usually stops working, because the problem is diagnostic rather than clerical.
- A live solicitation you intend to bid. Registration alone will not get you there. You need the certification current and the proposal written to the evaluation criteria.
- Multiple systems at once — federal, California state, and local agency portals, each with its own registration and preferences.
Common questions
Is it free to register for government contracts?
Yes. SAM.gov registration, Cal eProcure registration and California Small Business and DVBE certification are all free to file yourself. Anyone charging a state or federal fee is charging their own fee, not passing one on.
What is an APEX Accelerator?
A federally funded programme, formerly called PTAC, offering free counselling to small businesses pursuing government contracts. Several operate across California and we recommend them.
Why hire a consultant if registration is free?
For the same reason people use accountants when tax forms are free. The cost is not the filing, it is the judgement about which size category you qualify under, which commodity codes generate opportunities, and why an application was returned.
How do I know if a registration service is legitimate?
No government agency charges for SAM.gov registration, and no private firm is affiliated with SAM.gov. Be cautious of anything implying official status, and ask what happens after submission.
Can you help if my application was already denied?
Yes, and this is a large part of what we do. Denials usually trace to documentation mismatches, miscounted employees or the wrong size category rather than genuine ineligibility.
Do you work outside California?
SAM.gov registration, federal certification and grant writing are nationwide. Cal eProcure and California state certification are California-specific.
Ready to talk? Book a consultation — a free 15-minute intro call, or a 90-minute Strategy Consultation at $265.
Request a Quote
We write capability statements from your real past performance, with every identifier in place. If your identifiers are not in place yet, we will tell you that first.
- Call (909) 454-7076 — the fastest route. Monday to Friday.
- Book a consultation — pick a time that suits you.
- Email us about Capability Statement — opens a message already titled, so it reaches the right person.
If you only want to know whether you need this at all, ask. There is no charge for that conversation.
Related: Capability statement writing service · Proposal and RFP development · Government contracting support
This article is general information about public procurement and grant processes, not legal, tax or accounting advice. Rules change; check the official source or ask us before you act on anything here.
